Privacy policy

WEBSITE PRIVACY POLICY

Last Updated: October 7, 2026

Liv & WYLD (“Liv & WYLD,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting or interacting with our website.

This Website Privacy Policy explains how we collect, use, maintain, protect, and disclose information obtained through www.livandwyld.com, including its webpages, forms, services, communications, and other website functionality (collectively, the “Website”).

1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to information collected through the public-facing Liv & WYLD Website and related non-clinical interactions.

Liv & WYLD partners with OpenLoop Health, Inc. (“OpenLoop”) and its designated clinical services providers and licensed healthcare professionals to facilitate access to certain telehealth and clinical services.

This Website Privacy Policy does not govern Protected Health Information (“PHI”) or information collected, created, maintained, or transmitted as part of your relationship with a healthcare provider or while seeking or receiving clinical treatment.

Such information may be governed by the applicable healthcare provider’s Notice of Privacy Practices, OpenLoop-related privacy documentation, applicable telehealth consents, and federal and state healthcare privacy laws, including HIPAA where applicable.

If you become a patient through services facilitated by Liv & WYLD, you may receive separate privacy notices and patient documents governing your clinical information.

2. INFORMATION WE COLLECT

We may collect several types of information from and about users of our Website.

Personal Information You Provide

Information you voluntarily provide may include:

  • Name
  • Mailing or billing address
  • Email address
  • Telephone number
  • Account information
  • Information submitted through website forms
  • Information related to products or programs in which you express interest
  • Records of correspondence with us
  • Transaction and purchase information
  • Subscription or membership information
  • Customer-service inquiries
  • Other information you voluntarily provide

When payment is required, payment information may be processed by third-party payment processors. Liv & WYLD may not directly store complete payment-card information.

Information Collected Automatically

When you visit the Website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Approximate geographic information derived from an IP address
  • Pages visited
  • Referring and exit pages
  • Dates and times of Website activity
  • Website interactions
  • Search activity
  • Traffic and usage information

We may use this information to operate and improve our Website, understand how visitors interact with Liv & WYLD, personalize experiences, measure advertising effectiveness, and improve our products and services.

3. COOKIES AND SIMILAR TECHNOLOGIES

Liv & WYLD and our service providers may use cookies, pixels, web beacons, tags, and similar technologies.

Cookies are small files stored on your device that allow websites to recognize your browser and remember certain information.

These technologies may be used to:

  • Maintain Website functionality
  • Remember preferences
  • Understand Website traffic
  • Measure Website performance
  • Improve user experience
  • Understand how visitors navigate the Website
  • Measure advertising campaigns
  • Deliver or measure relevant advertising where permitted
  • Recognize returning Website visitors

Your browser may allow you to refuse or delete cookies. Disabling cookies may cause certain portions of the Website to function improperly.

Where required by applicable law, we will provide appropriate choices concerning non-essential cookies and tracking technologies.

4. THIRD-PARTY ANALYTICS AND ADVERTISING TECHNOLOGIES

Liv & WYLD may use third-party services for analytics, advertising, Website functionality, customer communication, and marketing.

These providers may use cookies, pixels, web beacons, or similar technologies to collect information regarding your interactions with our Website and, depending upon your settings and applicable law, other websites or online services.

These technologies may help us understand advertising effectiveness, Website traffic, audience characteristics, and user behavior.

Third-party providers have their own privacy policies and practices. Liv & WYLD does not control all third-party tracking technologies.

Where required by applicable law, you may have the right to opt out of certain targeted advertising or sharing of personal information.

5. HOW WE USE YOUR INFORMATION

We may use information collected through the Website to:

  • Provide and operate the Website
  • Provide products, programs, memberships, and services you request
  • Respond to inquiries
  • Create and manage accounts
  • Process transactions
  • Administer subscriptions or memberships
  • Provide account, billing, renewal, or expiration notices
  • Provide customer support
  • Communicate information regarding services or programs in which you have expressed interest
  • Contact you by email, telephone, or text message where permitted
  • Personalize Website experiences
  • Improve our Website, products, and services
  • Analyze Website usage and performance
  • Measure advertising effectiveness
  • Detect and prevent fraud or misuse
  • Maintain Website security
  • Comply with applicable legal obligations
  • Enforce our Terms of Use and other agreements
  • Carry out purposes disclosed when information is collected
  • Carry out other purposes with your consent

6. EMAIL AND TEXT MESSAGING

If you provide your email address or telephone number and consent to communications, Liv & WYLD may contact you regarding products, programs, services, appointments, account information, promotions, or other matters consistent with your consent.

You may unsubscribe from promotional emails using the unsubscribe instructions contained in those communications.

You may opt out of promotional SMS/text messages by following the instructions provided in the applicable message, such as replying STOP.

Opting out of marketing communications does not necessarily prevent transactional, administrative, security, account, or legally required communications.

Mobile information and SMS opt-in consent will not be sold or shared with third parties for their own marketing or promotional purposes.

We may share information necessary to provide messaging services with vendors that assist us with communications, including messaging platforms and telecommunications providers.

Message and data rates may apply.

7. HOW WE DISCLOSE INFORMATION

Liv & WYLD may disclose personal information as reasonably necessary to operate our business and provide requested services.

This may include disclosure to:

  • Contractors and service providers
  • Website hosting and technology providers
  • Payment processors
  • Customer-support platforms
  • Marketing and analytics providers
  • Communications providers
  • OpenLoop, when appropriate to facilitate services you request
  • Clinical services providers when appropriate and legally permitted
  • Pharmacies, laboratories, or other service providers when necessary and legally permitted
  • Professional advisers, including attorneys and accountants
  • Government or regulatory authorities when legally required

We may also disclose information:

  • To fulfill the purpose for which you provided it;
  • With your consent;
  • To comply with a subpoena, court order, law, regulation, or governmental request;
  • To enforce our Terms of Use or other agreements;
  • To detect or prevent fraud, security threats, or illegal activity;
  • To protect the rights, property, safety, or security of Liv & WYLD, our customers, or others; or
  • In connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction.

We may disclose aggregated or de-identified information that does not reasonably identify an individual as permitted by law.

8. OPENLOOP AND CLINICAL INFORMATION

Liv & WYLD partners with OpenLoop to facilitate access to certain telehealth and clinical services.

When you proceed from Liv & WYLD’s general Website experience into a clinical intake, medical questionnaire, provider consultation, laboratory process, prescription process, or other patient-care activity, additional privacy rules and notices may apply.

Depending upon the circumstances, information associated with clinical care may be collected or maintained by:

  • OpenLoop;
  • OpenLoop’s designated clinical services provider;
  • Your treating healthcare professional;
  • A pharmacy;
  • A laboratory; or
  • Another healthcare service provider.

Those organizations may maintain their own privacy policies, Notices of Privacy Practices, HIPAA obligations, and patient agreements.

Liv & WYLD’s Website Privacy Policy is not intended to replace the Notice of Privacy Practices applicable to your healthcare provider.

9. YOUR CHOICES

You may have choices regarding how your personal information is collected and used.

Cookies

You may configure your browser to refuse certain cookies or notify you when cookies are being used.

Marketing Emails

You may unsubscribe from promotional email communications using the unsubscribe link provided in those emails.

Text Messages

You may follow the opt-out instructions contained in promotional text messages.

Targeted Advertising

Depending upon your state and the technologies used on our Website, you may have the right to opt out of certain targeted advertising, sale, or sharing of personal information.

10. ACCESSING, CORRECTING OR DELETING YOUR INFORMATION

Depending upon applicable law, you may have the right to request access to, correction of, or deletion of certain personal information maintained by Liv & WYLD.

We may need to verify your identity before completing a request.

Certain information may need to be retained to comply with legal requirements, resolve disputes, prevent fraud, enforce agreements, maintain appropriate business records, or fulfill other legally permitted purposes.

Requests concerning clinical records or Protected Health Information should be directed to the healthcare provider or organization responsible for maintaining those records rather than through Liv & WYLD’s general Website privacy process.

11. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights under applicable state consumer privacy laws.

Depending upon your state and whether the applicable law applies to Liv & WYLD, these rights may include the ability to:

  • Confirm whether we process your personal information
  • Access certain personal information
  • Correct inaccuracies
  • Request deletion
  • Obtain a portable copy of certain information
  • Opt out of certain sales or sharing of personal information
  • Opt out of certain targeted advertising
  • Opt out of certain profiling activities
  • Limit certain uses of sensitive personal information
  • Appeal certain decisions regarding privacy requests

These rights vary by state and may be subject to exceptions.

Liv & WYLD will honor applicable consumer privacy rights as required by law.

12. CHILDREN’S PRIVACY

The Liv & WYLD Website and healthcare programs are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through our general Website in violation of applicable law.

Certain healthcare services may have separate age requirements, eligibility requirements, or parental-consent requirements determined by applicable law and the clinical provider.

13. DATA SECURITY

Liv & WYLD uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, or security system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of account credentials and passwords and should not share them with unauthorized individuals.

14. DATA RETENTION

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory requirements, resolve disputes, enforce agreements, prevent fraud, and maintain appropriate business records.

Clinical records may be subject to separate retention requirements established by healthcare providers and applicable law.

15. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to websites or services operated by third parties.

Liv & WYLD is not responsible for the privacy practices of independent third-party websites.

We encourage you to review the privacy policies of websites and services you visit.

16. CHANGES TO THIS PRIVACY POLICY

Liv & WYLD may update this Privacy Policy periodically.

When changes are made, the updated policy will be posted on this page and the “Last Updated” date will be revised.

If required by applicable law, we will provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

17. CONTACT INFORMATION

For questions, concerns, complaints, or requests regarding this Website Privacy Policy or personal information maintained directly by Liv & WYLD, contact:

Liv & WYLD
Website: www.livandwyld.com
Email: livandwyld@gmail.com
Mailing Address: 75 Teton Lane, Mankato, MN 56001

For questions concerning medical records, Protected Health Information, clinical privacy practices, or patient rights, please refer to the Notice of Privacy Practices provided by your treating healthcare provider or the applicable OpenLoop-designated clinical services provider.


© 2026 Liv & WYLD. All rights reserved.